Sheryl has spent the past 15 years on the client and agency sides of the business. Prior to Savvy, Sheryl led world-wide brand development of products and services at Hearst Magazines for: Cosmopolitan, Cosmogirl!, Country Living, Esquire, Good Housekeeping, House Beautiful and Seventeen. Prior to Hearst, Sheryl was VP, Marketing Director for BaseSix, a boutique interactive firm based in Boston where she was responsible for spearheading the entertainment-side of the business managing such clients as HBO and Showtime.
Sheryl has also led Account Management at The Sloan Group for Ticketmaster and Nickelodeon and spent the first 8 years of her career in marketing and brand development at MTV, VH1 and USA Networks. Sheryl is a graduate of the Roy H. Park School of Communications at Ithaca College.
From time to time, Sheryl will blog on social or cultural things she has an opinion on. That’s because she is passionate. This site is not for the meek. It’s for the bold and the brave. A former MTV colleague described Sheryl’s blog as “It’s as if you speak or think with a snap and a slap”. That’s who she is. Quick, witty and direct.
Sheryl is married living with her new husband in Brooklyn, NY. She has a distinct POV on the world, culure, people and business — in no specific order. Sheryl was also recently accepted into the Step Up Women’s Network Mentoring program which is an honor, indeed. She is thrilled to be able to create her life and share it with those who are interested.